Enterprise Account-Based Marketing Platforms: A Marketer's Guide

January 30, 2024

The B2B sales process is notorious for its length and the “hiccups” that can occur when it’s time for prospective customers to get internal buy-in. ABM solves this problem by putting the right messages in front of key decision-makers at target accounts. MarTech's publication of "Enterprise Account-Based Marketing Platforms: A Marketer's Guide" examines the market for ABM and the considerations involved in implementation. The 50-page report reviews the growing market, plus the latest trends, opportunities and challenges. This report answers the following questions:

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