The concept of how Google understands the language behind emojis was explained and demonstrated in one of the Google Webmaster Conference Product Summits:How can emojis impact SEO? In 2016, Google re-allowed its users to search for content by using emojis – this allowed websites to slightly improve their relevancy in Google Search simply by utilizing emojis in their website’s content. Visibility of search snippetsIn some cases, emojis in metadata can help your pages to stand out from the rest of organic search results that are ranking in Google Search. CTR of web pagesEmojis in metadata can either improve or damage the overall CTR of ranking web pages in Google Search. Tip: You can use our free Google SERP Simulator to actually see how emojis will be displayed in Google Search before implementing them into your web page.