Email Open Rates: Statistics & Strategies to Increase Yours in 2024

How to Check Your Email Open RateMany email marketing service providers automatically track email open rates every time you send a campaign to your subscribers. Why Your Email Open Rate Is Important to TrackYour email open rate can tell you a lot about the performance of your campaign. Email Open Rate Statistics by IndustryTo compare your open rate to direct competitors, you need email benchmarks for your industry. According to GetResponse, the industries with the highest email open rates are:Communications : 48.8%: 48.8% Nonprofits : 39.71%: 39.71% Publishing: 37.51%And the industries with the lowest email open rates are:Health and beauty : 27.73%: 27.73% Financial services industry : 26.5%: 26.5% Internet marketing: 21.9%So, it’s important to compare your email open rates to others in your industry. Strategies to Increase Email Open RatesIncorporate these strategies and best practices into your email marketing strategy to improve your open rates.