Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities. Asking disconfirming questions to generative AI can result in more transparent and useful responses. How disconfirming questions can benefit your digital marketing strategyWhile disconfirming questions are useful in most professions, they’re especially valuable in digital marketing, where the volume of data and lurking variables can easily lead to the wrong conclusions. Let’s look at specific digital marketing areas where you can combine disconfirming questions and generative AI for powerful results. Combine your own knowledge, creativity and experience with the power of disconfirming questions to drive high-value discussions, get better results and grow professionally.