What is online reputation management (ORM), and why should you take care of it? This article will cover online reputation management strategies and how they can ensure your business’s success if done correctly. They can be your online store, social media, or third parties like Trustpilot, Yelp, TripAdvisor, and others. Negative feedback is time-sensitive and requires a solid online reputation management plan, so respond to it as soon as possible. Online reputation management offers the advantages such as:creating a positive public perception of a brand;gaining customers’ trust;acquiring and retaining clients;boosting sales and revenue.