Why Ecommerce Keyword Research MattersEcommerce keyword research alone won’t skyrocket your search engine rankings, but it can make all the difference. Search IntentAlso known as “user intent,” search intent refers to the motivation behind search queries. How to Conduct Keyword Research for Your Ecommerce WebsiteThe actual process of identifying and prioritizing the keywords you’ll use to optimize the various pages on your website is keyword research. Evaluate and Refine Your Keyword ListOnce you’re done with your keyword search, use Semrush’s Keyword Manager to analyze and refine the results. Fine-Tune Your Keyword Research StrategyEcommerce keyword research can help you make smarter decisions about your content, web pages, site structure, and more.