E-E-A-T’s Google Ranking Influence Decoded

March 01, 2024

The idea that something is not a ranking factor that nevertheless plays a role in ranking websites seems to be logically irreconcilable. Matt didn’t say that a webpage author’s background, experience and expertise were ranking factors. For example, in 2020 John Mueller said that differentiation and being compelling is important for getting Google to notice and rank a webpage. E-EA-T Algorithm SignalsWe know there’s something in the algorithm that relates to someone’s expertise and background that Google’s looking for. Rather, the things we talk about with E-E-A-T are related to what people find useful in content.

The source of this news is from Search Engine Journal