E-E-A-T & SEO: How Does Google Evaluate Content?

December 06, 2023

What is Google E-E-A-T? “They (Google quality guidelines) can also be useful to creators seeking to understand how to self-assess their own content to be successful in Google Search.” (Elizabeth Tucker, Google Search Central)Since the Helpful Content Update in 2022, Google started to pay much more attention to the quality of content on websites – which directly impacts their overall ranking performance in Google Search. Safety websites: Websites offering advice on safety practices, disaster preparedness, or self-defense need to be reliable. Google Quality Raters use these guidelines to evaluate the algorithm’s effectiveness and provide feedback. High E-E-A-T Examples and CharacteristicsConversely, high E-E-A-T pages are marked by their adherence to information quality and authenticity.

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