Leveraged correctly, ensuring your content delivers E-E-A-T to a high standard can supercharge your SEO, she explained. Here’s how you can use experience and expertise to your content advantage, as presented by Fach at SMX Advanced. They knew AI content was coming. An inexperienced SEO may think that AI content is enough, but it isn’t. Watch: E-E-A-T: Making experience and expertise your content advantageBelow is the complete video of Fach's SMX Advanced presentation.