Other criteria, such as expertise, authoritativeness, and experience, are there to help determine whether the page is trustworthy (QRG, page 26). With the addition of experience, Google seems to reiterate that by stating, “Experience is valuable for almost any topic” (QRG, page 62). Explain how you created the contentEven before E-A-T became E-E-A-T, Wirecutter went the extra mile to demonstrate why people can trust its reviews. This means you can still demonstrate experience on topics where you don’t personally have it by inviting guest authors or guest speakers. If a page is untrustworthy for any reason, it has low E-E-A-T (QRG, page 27).