Why Domain Authority doesn’t tell us as much as we might think about a site’s ability to compete for top SEO rankings. How Pillar-Based Marketing shifts the concept of authority away from your own website and towards Google’s own search behavior data. The key to reaching Page One of search results for dozens of important keywords in a matter of weeks, not months. If you had undeniable evidence that Domain Authority is irrelevant when it comes to the rankability of your organic content, what would you do differently as a marketer? Then we’ll prove once and for all that the lowliest of websites can topple the stiffest competition by following Pillar-Based Marketing methodologies.