Domain Authority 2.0

Introducing DA 2.0Domain Authority has served our industry for years as a predictive measure of ranking ability, and we knew it deserved some updates to help it keep pace with search engine algorithms. As of March 5th, our advanced machine-learned model incorporates a number of new factors into its algorithm to gauge the strength of a site better than ever before. (And remember, DA is a proprietary Moz metric — search engines don't use it to determine rankings.) Check out the resources below for all you need to know about Domain Authority 2.0. Read the full announcement here.