Domain Authority 2.0

January 08, 2024

Introducing DA 2.0Domain Authority has served our industry for years as a predictive measure of ranking ability, and we knew it deserved some updates to help it keep pace with search engine algorithms. As of March 5th, our advanced machine-learned model incorporates a number of new factors into its algorithm to gauge the strength of a site better than ever before. (And remember, DA is a proprietary Moz metric — search engines don't use it to determine rankings.) Check out the resources below for all you need to know about Domain Authority 2.0. Read the full announcement here.

The source of this news is from Moz