Do your SEO and PPC teams need upskilling or reskilling?

These skills are often closely adjacent to their current function, but may sometimes be geared toward a different path entirely.”Why do 80% of PPC specialists need upskilling? Based on my experience, about 80% of the PPC specialists at brands or agencies will probably need upskilling this summer and around 20% will need reskilling. Why do 80% of SEO specialists need reskilling? Based on my experience, about 20% of the SEO specialists at brands or agencies will probably need upskilling this summer, but around 80% will need reskilling. Figure out if most of your PPC specialists need the former while many of your SEO specialists need the latter.