The folder structure of your website is important for SEO – but not just for content and content silos. You can rank content without a folder structure being in the canonicalized (official) versions of the page. The Benefits Of A Folder Structure For SEOContent And User Experience BenefitsThe first benefit of a folder structure for SEO is having niche categories that complement the main theme of your company or blog. Having a category folder structure in place allows you to see if it is a category that tanked, determine which channels are lower, and troubleshoot the cause. The category folder structure isn’t only important for SEO; it is important for company revenue and recovery.