Display Ads: What They Are, Types, & How They Work

Types and Formats of Display AdsThere are many types of display ads—from broad categories like contextual and mobile ads to specific ones like pop-up and infographic ads. Rich Media Display AdsRich media display ads are interactive ads that can include video, audio, and clickable elements—offering a multilayered experience for your audience. To get your display ads in front of your target audience, you’ll work with ad networks like the Google Display Network (GDN). Including the advertiser’s estimated expenditure on display ads, display ads placement, top advertisers in your market, and ad buying methods. There are two types of Google display ads you can opt for:Uploaded display ads: These are ads you design from scratch and upload in various sizes.