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Session overviewKick off your MarTech experience with an exclusive keynote conversation on getting the most out of your martech! MarTech Editorial Director Kim Davis sits down with industry experts to explore how three critical components of martech — strategy, people, and technology — intersect to create the data-driven digital marketing of today. Megan Michuda, SVP, Director of Marketing Operations and Innovation at BOK Financial, speaks about how marketing leaders bring their teams and their technologies into their thinking about marketing strategy. How much is marketing strategy driven (or constrained) by technical capabilities? Colleen N. Smith, Global SVP of Marketing at Avid Technology, explores how to drive the most profound value from your marketing technology stack, especially when budgets aren’t necessarily stretching to the next shiny object.