The benefits of automation are clear: replace the need to manually manage your digital advertising accounts with fulfilling work, such as strategic planning and forward-thinking conversations. You may be ready to reap the benefits of automation today, but the simple truth is that automation requires dedication, alignment and strategic planning for how automation will be used before deployment. These considerations may seem very basic, but being able to articulate them to your future automation partner is important. Doing this will create a centralized source for your future automation partner to refer to and streamline for operational efficiency and scalability across the business. Automation implementation is unique to every business—Fluency is an automation partner that will take the time to get to know your unique challenges and make the automation process feel natural.