Digital advertisers still looking for recipe to thrive in cookieless world

March 22, 2024

Alternative data came to mean anything else, and now consists of data procured through the internet, satellite imagery, credit and debit transactions, mobile app data and more. As traditional “cookie” data goes away, alternative data, the kind that can be acquired through geolocation information, public databases and the like, becomes part of the puzzle that replaces it. Alternative data may emerge as one of the pioneering cookie alternatives and advertisers are beginning to take note. The global revenue for alternative data is expected to reach $137 billion by 2030, according to Deloitte. Reconciling alternative data with mainstream cookie solutionsSo what does alternative data really have to do with the disappearance of cookies?

The source of this news is from Search Engine Land