Digging deeper into the E-E-A-T Knowledge Graph 2023 update

A Knowledge Graph (Vault) update rarely occurs simultaneously with a ranking update, core or otherwise. The graph below shows a significant uptick in the depth of the Knowledge Graph between July 14 and 18. Still, Kalicube data shows changes to Knowledge Panels were not widespread in July (we analyzed over 100,000 rand SERPs containing Knowledge Panels). Google’s July 2023 Knowledge Graph update added a layer to the September helpful content update. The July 2023 E-E-A-T Knowledge Graph update is based on expanding, classifying, and identifying E-E-A-T-applicable entities.