GA4 ecommerce analytics can help answer questions like:Which products do users view most? Repeat the process with the insights you uncovered in your ecommerce analytics to create a system for testing and improving store performance and revenue. GA4 vs. Universal Analytics: Understanding Changes to Ecommerce TrackingCompared to the previous version of Google Analytics (Universal Analytics), GA4 offers more advanced tracking capabilities for ecommerce businesses. Product Page ViewsTracking Product Page Views (or product views) tells you how many visitors landed on a page dedicated to a specific product. Examples of GA4 Ecommerce Tracking ReportsOnce your GA4 ecommerce events are in place, then you can open your GA4 property and begin tracking ecommerce purchases and other website performance metrics.