Data-Driven Decision Making To Optimize Local Digital Marketing Efforts

Organic Search VisibilityWith admitted bias, we will first look at the data related to our local organic search visibility or local SEO. When it comes to local organic search visibility data, the goal should be to understand where we have established some level of authority upon which we can build and sustain momentum. Of these, local business owners or their authorized agents should review and take action, as needed, on insights and recommendations provided in the top three sections. Google Business Profile PerformanceA successful Google Business Profile, for many local businesses, is as important (if not more) than their website. After all, the Local Map Pack has superseded organic search results for many local search queries – particularly those conducted on a mobile device.