Daily Mail publisher introduces new social-first video ads

DMG Media is set to launch a new social-first video advertising product called Edits. The product assures marketers that their ads will reach their target audience through DMG Media’s combination of organic video placements on its platforms and paid distribution. During an initial consultation with DMG Media, advertisers can select from a menu of five customizable video formats tailored to different industries. Once the setup is agreed upon, Edits videos will be produced by DMG Media and could be live within as little as two weeks. What DMG Media is saying.