Crunching the cookie-less conundrum: A guide to PPC in the post-cookie world

March 05, 2024

Second-party data: Second-party data occurs when two organizations agree to share their first-party data with each other privately. Third-party data: Data that is collected by a business or entity that the consumer hasn’t had any direct interaction with. How will the absence of third-party cookies impact PPC campaigns? Crunch the cookie-less conundrumData is a scarce resource, and it will become even more so when third-party cookies are phased out. Adthena’s Market Share provides visibility into competitor share of market and spend and performance metrics contextualizing what’s driving market share for each competitor.

The source of this news is from Search Engine Land