Create Consumer Confidence With a 360-view Content Strategy

March 17, 2023

How to organize different types of content to create a 360-degree view of your product’s digital representationWays to distribute product content to the right channels and audiencesOpportunities to automate throughout the content lifecycleHere’s how DAM and PIM can help your customers with their buying decisions.Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions.Delivering this kind of experience requires the right digital asset management (DAM) and product information management (PIM) tools. Businesses that can create a 360-degree view of their product content will be best equipped to create experiences that empower their customers across websites, social media, digital ads, packaging, in-store displays, and more.

The source of this news is from Search Engine Land