Crafting an About Page that Proves the AUTHORITY in You

I set up my blog back in 2008-ish and my About page has been almost intact since then. If you want people to believe that you’re an authority in your field, you have to let them know how you became one. Customer service, attention to detail, innovative design…whatever it is, spend some time emphasizing it on your About page. Don’t forget to include your call-to-actionI see an about page as an opportunity to tell your story, assert your authority and build your list at the same time. If you are an active creator, consider setting up an off-site about page to link your channels and help with conversions.