Craft winning paid search ads in 2024: 4 best practices

March 07, 2024

This article explores top practices and insightful tips for creating successful paid search ads in 2024, leveraging historical data, incorporating engaging visuals and aligning messaging across multiple channels. From standard text ads to responsive search adsInitially, search ads were basic text. As time progressed, standard text ads evolved into expanded text ads. Screenshot from a 2016 Search Engine Land article, which recapped the early days of text ads moving to expanded text ads. Many accounts in 2024 are still serving both standard text ads and expanded text ads.

The source of this news is from Search Engine Land