Cracking the code on accurate attribution for connected TV

October 13, 2023

Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel. The key is finding the right CTV attribution model for your goals. Of course, that level of cross-device attribution should be the bare minimum expected of a robust CTV attribution model. To really ensure you’re measuring CTV-driven outcomes, successful CTV attribution will deduplicate other traffic sources. Accurate attribution means better performanceThe benefits of accurate attribution doesn’t stop at measuring the success of CTV campaigns.

The source of this news is from Search Engine Land