Cracking the code on accurate attribution for connected TV

Reliable attribution on CTV does exist — after all, connected TV is, first and foremost, a performance marketing channel. The key is finding the right CTV attribution model for your goals. Of course, that level of cross-device attribution should be the bare minimum expected of a robust CTV attribution model. To really ensure you’re measuring CTV-driven outcomes, successful CTV attribution will deduplicate other traffic sources. Accurate attribution means better performanceThe benefits of accurate attribution doesn’t stop at measuring the success of CTV campaigns.