Cost Per Click: Definition, Why It Matters + How to Measure CPC

May 15, 2024

What Is Cost Per Click (CPC)? Cost per click (CPC) is a metric that measures how much an advertiser pays each time someone clicks on their ad. Note To quickly learn how to find a keyword’s cost per click, head to this section. Cons of CPC AdvertisingCompetitive marketplace : In highly competitive markets, cost per click can be high—especially for sought-after keywords and ad placements. In summary:$100 / 500 = 20 centsHow to Find a Keyword’s Cost Per ClickThere are a few ways to find a keyword's average cost per click.

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