Key characteristics of content writing include:Research: The backbone of any good content piece is thorough research. Otherwise, we wouldn’t have listed “social media posts” and “email newsletters” as examples of copywriting vs. content writing. Content Writing: Comparing the TwoLet’s disentangle the similarities and differences of content writing vs. copywriting. So, here’s copywriting vs. content writing as seen from our new vantage points:Understanding these differences is key to using copywriting and content writing effectively. Content Writing ScenariosJust like copywriting, content writing plays a major role in certain scenarios.