Content writing is, well, writing content—typically to inform or entertain the reader. Examples of copywriting include:PPC adsLanding page copyProduct descriptionsCopywriting vs. content writing: Are they really so different? While the goal of content writing is to inform or entertain and the goal of copywriting is to sell, they go hand in hand. That said, there are places where copywriters and content writers differ:Length of contentTraditional content writers typically write longer content that’s 1,000 words or more. That said, content writers can write short-form content like social media posts and copywriters can write long-form content like landing pages.