Do you need to write differently if you’re copywriting for a ‘mobile’ audience? They’re easily distracted, so you want to grab their attention with short and concise content when you’re copywriting for mobile. Be aware that your mobile site will look messy when you use more than three font sizes. Mobile users are like speed daters, they want to know who and what and why fast. However, ‘mobile’ texts demand an even better readability than ‘desktop’ texts, because reading from a mobile screen is more challenging than from a desktop.