This article explores a visual approach for effectively communicating keyword research insights with stakeholders outside the search industry. Taking the above keyword intent visualization and drilling into the “all-weather tires” cluster shows that “Awareness” content should be produced to target these keyword clusters. Keyword intent clusterSEOs can use various approaches to build keyword intent clusters, but I'll outline the most straightforward and effective method. We can create the intent clusters now that a numerical value has been established for keyword intent. With keyword intent clusters and audience persona charts, SEOs have a streamlined and visual way to convey complex concepts.