Content Matters: MarTech Trends Report

An exclusive survey of 1,500+ marketers across the globe and B2B/B2C industries, packed with content insights on content personalization, measuring content performance, and tying content to ROI. Resources : Content teams and budgets are still growing despite economic uncertainty. In fact, 58% expect their content budgets to grow in 2023.: Content teams and budgets are still growing despite economic uncertainty. In fact, 58% expect their content budgets to grow in 2023. Analytics: Measuring performance is key to proving the value of content, yet only 46% actually use data to make strategic decisions.