Content Marketing Metrics: What to Track and Why

February 06, 2024

15 Content Marketing Metrics That You Should TrackWritten by Yulia Deda Reviewed by Ivanna Vashyst 20 min readNo matter the content marketing strategy you choose, you will always need to assess its impact. Content marketing metrics are benchmarks that you can use to track the progress and impact of your content marketing strategy. Content Marketing Return on InvestmentContent marketing ROI greatly influences the success or failure of your overall strategy. In short, focus on high-performing content types (and channels) based on audience feedback and analytics to maximize your content marketing ROI. Summary: Important Content Marketing Metrics to Measure SuccessTracking each of the content metrics mentioned in this article might appear overwhelming, but it doesn’t have to be.

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