Content Marketing Goals: How Many & Which Ones

Typical advice says that there are five to 10 content marketing goals and that you can hit them separately with different types of content. ContentsThe problem with traditional content marketing goalsFor years, we’ve been getting used to the same set of content marketing goals. Mistaking outcomes for goalsIn reality, those are not marketing goals; those are outcomes of good content marketing. In reality, all content marketing can influence is more or less these three things:EducationInspirationEntertainmentI propose to use them as content marketing goals. What’s the alternativeThink of the traditional marketing goals as outcomes of user-centric content and consider the following as your new goals.