According to our State of Content Marketing 2023 Global Report, 99% of online and offline businesses with 11-50 employees generate positive results with content marketing. Benefits of Content Marketing for Small BusinessBesides fuelling your marketing efforts, there are a number of clear benefits of content marketing for small businesses. Content marketing definitely works for small businesses if they keep long-term goals and consistency at the forefront. Sharing authentic content driven by real-life experience is one of the best ways to succeed in content marketing. According to our research, 62% of small businesses have in-house writers, while 18% of them work with digital marketing or content marketing agencies.