Content mapping: Who, what, where, when, why and how

Content mapping is the process of creating your content map – the plan that outlines your ideal audience, the actions they may take at each buying stage, and how your content aligns with these things to nurture them toward an ultimate goal. Create more relevant content for each buying stageA good content marketing strategy will help you create targeted content to nurture an audience. A great content marketing strategy, one that includes content mapping, will help you create targeted content to nurture that audience at every stage of the buying journey. As you brainstorm new content topics, use your content map to ensure you create personalized, targeted content for every stage of your persona’s buying journey. Document everything in your content mapA content map should be a physical reference you can refer to during the content creation process.