Read, watch, and listen widelyIt’s difficult to create amazing content ideas in a vacuum. Make things that help peopleHere’s the golden rule of content ideation: every content idea needs to be useful to another human being (and ideally, many human beings). Take this feedback and learn from it, nudging your content ideas towards more of what works (and less of what doesn’t). 8 content ideation methodsLet’s get specific, and look at eight very different, very useful sources of inspiration for your content marketing. Final thoughtsHaving original, creative ideas is a serious challenge, but the more tools you have in your mental toolkit—methods of ideation, types of source material, and sources of feedback—the easier content ideation becomes.