A content gap analysis is the process of evaluating a content topic to determine if there are any opportunities to cover it better. Types of Content GapsCommon content gaps include:Recency : Content that's no longer accurate or relevant can be a significant gap. A content gap analysis helps you stay up to date with industry trends and topics your audience is interested in—and search engines love fresh content. Gain a competitive edge: Competitor analysis can help you spot key opportunities to gain an advantage4-Step Content Gap AnalysisNow, let’s explore how to do a content gap analysis. Start Integrating Content Gap Analysis Into Your WorkflowDon't just create content.