7 min readIn today’s crowded digital landscape, creating content that truly stands out can be challenging. Fara Rosenzweig, Head of Content at Workramp, and Jeff Coyle, Chief Strategy Office at MarketMuse, share their insights and best practices for creating content that truly stands out in a sea of sameness. Evangelizing Content QualityDuring the conversation Jeff mentions a friend, a content strategist who takes an interesting approach to generated content. He compares the process of creating content to writing a bad film noir script. In order to create such content, Fara suggests following some best practices for SEO as well as being a thought leader in the space.