Connected TV’s results transcend the TV screen

April 24, 2023

Not only does it deliver performance results in its own right, but it also boosts the results of other paid channels, creating a halo effect. Paid search results skyrocket when CTV is addedConnected TV helps generate new traffic, which in turn, paid search and other paid channels can help capture. A review of MNTN clients running paid search, social, and/or email before adding connected TV showed this trend across the board. The first-party data was clear; Connected TV drives strong performance in its own right and makes other performance channels perform better too. While spending time and money on the TV screen may feel counterproductive to a robust search strategy, Connected TV can actually help your search results thrive and reach new heights.

The source of this news is from Search Engine Land