Connected TV’s results transcend the TV screen

Not only does it deliver performance results in its own right, but it also boosts the results of other paid channels, creating a halo effect. Paid search results skyrocket when CTV is addedConnected TV helps generate new traffic, which in turn, paid search and other paid channels can help capture. A review of MNTN clients running paid search, social, and/or email before adding connected TV showed this trend across the board. The first-party data was clear; Connected TV drives strong performance in its own right and makes other performance channels perform better too. While spending time and money on the TV screen may feel counterproductive to a robust search strategy, Connected TV can actually help your search results thrive and reach new heights.