Conducting Competitive Content Analysis With MarketMuse and SimilarWeb

In this article, we’re going to look at how you can use two competitive content analysis tools, MarketMuse and SimilarWeb, to do deep competitive content research, find trend opportunities, and learn how to create competitive content that is as good or better than anyone else going after the same topics. MarketMuse Topic InventoryThe difficulty of the topic “mortgage calculator” is 75, and MarketMuse has calculated our Personalized Difficulty at 80. Let’s type “mortgage calculator” into MarketMuse’s Compete Application to get a lay of the land:Content quality analysis of the top 20 Results for mortgage calculator. Let’s back up for a second and define what a MarketMuse Content Score is and why it’s important. MarketMuse Content Score is a quality score based on the usage of relevant concepts and entities for a specific focus topic.