In this keyword optimization guide, we will share the knowledge, techniques, and tips required to excel in this aspect of SEO. TL;DR Keyword research is the foundation of keyword optimization. How to conduct keyword optimizationLet’s go over the keyword optimization process step by step. Page Experience: This has nothing to do with keyword optimization, but poor page experience can impede all your on-page optimization efforts. Also, track your progress by using SE Ranking’s Keyword Position Tool, which shows accurate keyword ranking positions for target keywords.