Competitor Analysis: Core Principles and How to Conduct One

February 20, 2024

This guide, rooted in Backlinko’s expert approach to digital marketing strategies, delves into the nuts and bolts of effective competitor analysis. The Importance of Competitor Analysis in MarketingBefore we discuss how to carry out your competitor analysis, let’s take a look at exactly what it is and why it’s so beneficial. OK, let’s get into how to conduct a competitor analysis. Real-World Competitor Analysis ExampleOK, you now know what information you need to uncover during your competitor analysis and how to conduct one. This free spreadsheet template, courtesy of Semrush, allows you to store your competitor analysis data in one easily accessible place.

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