Competitive Matrix: What It Is + How to Make One (with Templates)

Tip Get your free competitive matrix templates and sign up for a free Semrush account to follow along with the steps in this guide. A competitor analysis matrix provides competitive insights that help you gain an advantage in the market. In short, a well-researched competitive analysis matrix provides you insights to confidently navigate fierce competition. 5 Competitor Matrix Types with Examples and TemplatesThere are various types of competitive matrices, each for different use cases. Competitive Comparison GridA competitor comparison grid (also called a competitive positioning matrix) is a framework that visualizes how customers perceive your company relative to your competitors.