Types of Competitive IntelligenceThere are two main types of competitive intelligence. How to Do Competitive Intelligence ResearchLearn how to do competitive intelligence research—step by step:1. To create a custom report like this:Where to Gather Competitive IntelligenceThese competitive intelligence tools and sources allow you to gather valuable data:Market intelligence tools collect and analyze data from various sources to help businesses understand their target market. Consumer Interviews and SurveysThrough interviews and surveys, you can gather competitive intelligence on highly specific topics. Competitive intelligence tools make it easy to gather valuable insights, streamline decision-making, and sharpen your competitive edge.