A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers. In this guide, you will find:A real-life competitive analysis example. Now:Go to Ahrefs’ Competitive Analysis and enter your and your competitors’s sites as shown below. Competitive analysis concerns many aspects of the business, so it’s best to give other departments a chance to chime in. Final thoughtsA competitive analysis is one of the most fruitful exercises in marketing.