The SEO Career LandscapeThe SEO industry is always growing and changing, which is likely why so many marketers continue to choose it as their specialization of choice. We asked respondents to our State Of SEO report where they thought the biggest shifts in the overall SEO industry would come from. Generative AI & AI. Distinguishing Yourself In A Competitive MarketThe results are that SEO pros face a highly competitive job market. In ConclusionThe SEO industry is continuing to boom, and the job market is as competitive as ever – if not more so.