Code-free custom conversion setup wizardUET tags with deletion optionCustom combinationsMultimedia Ads with logosNew shopping markets in North AmericaLocal Search Ad extensionsCode-free custom conversion setup wizard. Microsoft has simplified the process of setting up custom conversion tracking. By enabling Microsoft Clarity insights through Universal Event Tracking (UET) tag setup, it is now possible to set up event-based conversion tracking without any coding. The ability to set up custom conversion tracking without any coding or deleting unused tags can save time and effort, making the process more efficient. Finally, the Local Search Ads feature can give businesses more prominent placement and increased visibility, giving them an edge over their competitors.