Click-Through Rate (CTR): Definition, Formula, and Tips

It’s a metric that can be used to measure the effectiveness of pay-per-click (PPC) ads on platforms such as Google Ads. For example, look at the organic results beneath the ad for the same “dog food” search. To find your search ads’ CTR, sign into your Google Ads account. How to Improve CTR for Search AdsHere are some tips for improving CTR for your search ads. Get the Most Out of Your PPC Ad SpendUnderstanding CTR for search ads is essential for seeing how well your campaigns are performing.